One of the biggest mistakes I was making recently in my startup was thinking way too much about my competitors.
Every second day, a new company sprung up with a cool new approach, a new cold email influencer discovered a fancy silver bullet, market leaders finally catching up, Google & Microsoft crackdowns over all of this. Half of the AI companies at events here in San Francisco competing for the same market.
In my previous 2 companies, I didn’t think too much about competition - I was either one of the first or unique enough to be the only one in the market.
Now, this was affecting my productivity, product roadmap, and even my anxiety levels. I was looking more and more on LinkedIn reading everything about outbound.
And then I realized - by listening to every guru possible, I was becoming average. I was thinking like them.
Not that they are inneffective. They might work very well.
But my philosophy when I started Ken was to be unique. To do things differently.
But if I listen to the same information as everyone else, I have no way but lean towards that.
So what am I doing now?
I’m just turning off all social media posts by installing News Feed Eradicator. Putting ad block on everything as well.
Not even updating my “Competitors” Google Sheet haha
Everything that we do will be something we discover ourselves.
A problem that we actually have, not that someone says we do.
A solution that we will figure out ourselves, not what someone is selling us.
Not focusing on shiny new tactics and cool tricks & scripts, but on actually asking our clients:
“How can we make this better?”
That’s a way better guiding point than what new silver bullet appears on LinkedIn (the market will be oversaturated in 3 weeks either way).