It’s being so hard to position and brand Ken appropriately. It’s genuinely tough to answer the question of “What are we?”
Because we have our own unique ways of doing things, we can’t really be put into a category.
Are we a SaaS product?
Yes, we’ve built our own sofware, but there is also so much human work for each client that it can’t be purely SaaS.
Are we an agency?
Yes, we provide services done by our team, but there is so much software & AI involved that it’s really not your average agency.
Are we an AI company?
Yes, we use AI for everything, but our goal is to preserve the humanity and authenticity of people in outbound. Nothing is fully done by AI.
Are we an outsourced outbound team?
Yes, we take all of the outbound work from our clients, but half of my team is developers.
What do we even do?
Lead generation is too broad. Our approach is much deeper.
Outbound can mean anything to anyone.
Cold emails is just a communication tool, not our primary activity.
AI Personalization is just a fraction of what we do.
Anyway, you got the point - it’s so different it’s tough to figure this out.
Sometimes I’m even thinking we’re trying to reinvent a new business model that combines all of that. And then trying to simplify it into something everyone can understand.
Or… Maybe I’m making a huge mistake by reinventing the wheel.
I’ll keep you posted. It’ll be fun.